Clips for Business

Internet is  shifting from text to video clips. Are you ready for Transition.? Nothing get response like a good video. No matter how hard you try, some people will never feel like they know the “real” you until they see you on videotext-based content is a very one-dimensional medium. Video on the other hand is a triple threat. Not only can people hear you, they can read whatever it is you’re writing .But most importantly, people SEE your body language. They see your eyes, your smiles, your laughs, your nervous ticks (if you have any), and much, much more.
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 Our expert staff at Apex studios are ready to create your business clip at any time.

Additional services

We at Apex strive to be part of a network of  talented creatives in Los Angeles and all over the country, and we are always looking for new collaborations and connections. Whatever your creative project, let us know what you need and we  will connect you to trusted professionals in all of these areas:

  • Photoshoot/ Video Production
  • Video Editing
  • Art Direction
  • Wardrobe Styling
  • Hair and Make up
  • Graphic Design
  • Castin
  • Motion Graphics
  • Art curation
  • Art Murals and installations
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    1300 sqft dedicated video studio with hard-wall green screen cyclorama, additional white wall, full black out capability,  make-up/mirror prep station, and 12 foot ceilings.

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    1000 sqft private studio with full black out capability, high gloss concrete floors,  make-up/mirror prep station, and 12 foot ceilings.

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    7500 square foot rooftop with 360 degree unobstructed views from the only high-rise on the Downtown Santee Alley. Access to all studio amenities, equipment, and power.

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    7300 square feet open penthouse loft, 280 degree spectacular view of Downtown Los Angeles, high gloss concrete floor, sealed exposed concrete walls, full kitchen and shower facility, complete gym facility with boxing equipment, includes a private 1000 square feet sound proofed recording studio with green screen and lighting grid, freight elevator, air conditioning.

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Science of Persuasion in Social Media

Here’s how you can use  six pillars of influence in your social media strategy:

Reciprocity

Reciprocity is basically the concept of “you scratch my back, I’ll scratch yours”. Humans inherently feel the need to return favors, pay back debts, and treat others the way you treat them. Rather than just broadcasting messages about your own company, spend some time favoriting, responding to and/or retweeting the influencers in your industry or network. If you do it regularly enough, you’ll reach a tipping point when they start to notice you and feel inclined to return the favor as a mutual respect develops.

It’s the same concept of push versus pull marketing. Make them want to talk about you or at least pique their interest enough to put some effort into finding out who you are and what you’re about.

Commitment (and Consistency)

A lot of blogs and companies are using the principle of commitment already whether they know it or not by offering free trials, white papers, online courses, or tips in the form of e-books or downloads. By providing something of value to potential customers, by simply accepting your offer, those people are more likely to become customers or buy something later because they have already bought into your concept.

However, consistency is just as important as complimentary. You want to set their expectations for what they’ll get by becoming part of your community. Is it contests? Free recipes? Aspirational photos or quotes? Whether it’s posting once a week or once a day, you want to get in a habit so they know when to come back for new information and use one tone consistently.

While it’s always a good idea to experiment with different types of images, questions, and other engagement techniques, you eventually want to develop a style that your audience becomes accustomed to, which is how trust is earned.

Social Proof

Social proof is the concept of “satisfaction in numbers”. Whether we like to admit it or not, the amount of likes, follows, or views a channel has is a visual representation of their power and influence in the space. As humans, we’re more inclined to watch something if we see someone from our personal network has liked it and/or a large number of people think it’s worth sharing. One thing to note though, is that likes from people in your industry are much more valuable than generic volume because the message will be more targeted.

For that reason, to grow my social following, I don’t just follow generic Twitter suggestions. Instead, I look at whom my favorite influencers are following. That way, I am following the people my industry deems authoritative. The more you can connect with people in your niche, the better chance you have at becoming a respectable expert in your community.

Liking

Quite simply, we’re influenced by people we like and respect. But what makes us like certain people more than others? They’re attractive and have similar values. It may be shallow, but it’s human nature. How can this be applied to brands? By having well designed pages with big, glossy images where we can visualize ourselves using that product, or visiting that awesome destination – it’s aspirational.

One easy way to connect with users is to pay extra attention to the “About Us” section of your page. Make them personal. Tell the story of the founders or the employees who are posting. I like when brands say exactly who their tweets are coming from with links to their personal profile. Anything to put a face to a name and give some personalization to the organization.

Authority

Be an expert on the subject you preach, but if you’re not, find a spokesperson or famous person who is. Authority is the reason Proactiv has been so successful using celebrity endorsements. We’re taught to trust professionals. Medical commercials always have a credible doctor on hand to explain prescription benefits because it sounds more legitimate than from an average Joe off the street.

One great way to implement this in your own social media program is to run a co-branding campaign with an influencer in your field. Develop content together, and by attaching their name to an e-book or article, they’ll be more likely to help share it since they have personal buy-in.

Scarcity

The principle of scarcity works best for contests, promotions, and giveaways in that we’re more likely to act if we’re told something is the last one or that a special offer is ending soon. By far the most persuasive technique, by extending a deal for a designated period of time, people are more likely to jump if they know it won’t be around forever.

However, this is also the easiest principle to abuse. You shouldn’t be falsely discounting items or moving costs around because if you get caught, it’s the quickest way to lose trust with your consumers. Reputation is everything and given how long it takes to build credibility online, it’s not worth the risk.

Monthly subscription services have been criticized for doing this – offering cheap or free sign-up offers with monthly fees hidden in the fine print. But if something is legitimately a great deal (especially if it’s limited to people who follow you on social), by all means, promote it.

Final Thoughts

You’re probably using a lot of these principles already, without putting much thought into them. Hone your social media strategy by conscientiously testing one to two tactics at a time to see if it makes a difference. Remember to always be transparent with your audience, and remember: as much as we don’t like to hear it, there really are no shortcuts.

About me

When I am not editing and scheduling posts, managing the Marketing Nerds podcast, or helping with events and webinars, I am helping clients around the world grow their social media, content, and search marketing presence under my agency Cyberset Corp. I have been working in digital marketing since 1999 and Radio journalism since 200o. I enjoy consuming all kinds of content, both in digital and tattered paperback form to help my clients.

All you need to know about Mobile Optimization and new Google ranking syste

1. Focus On Improving The Mobile Searcher Experience

People access content differently on their smartphones and don’t want to have to do extra work because they happen to be searching on a smartphone. Fixing this and improving the mobile searcher experience is at the heart of this update.

Knowing that, there are things webmasters can do today to get ahead of the next update and help Google by making things better for mobile searchers.

  1. Make pages load in less than a second on mobile devices. Page speed is not part of this mobile update, according to Google’s Gary Illyes at SMX West, but it is an overall ranking factor and may be a bigger consideration for mobile in the future. While you’re at it, fix anything Google has listed as a common error, and use toolsets like Pure Oxygen Labs Mobile Page Audit to make a better experience for mobile searchers.
  2. If you have an Android app, add deep linking to your app. Google is currently using content from deep-linked apps in ranking for personalized search results of users with the app installed, but Google’s Mariya Moeva said at SMX Westthat this may one day expand to apps that are not yet installed. The newGoogle Search for Developers page is inclusive of both apps and web content, so it’s clear that search engine optimization isn’t exclusive to websites anymore.
  3. Optimize for mobile assistants like Google Now. Mark up email notifications for reservations and think about creative ways to integrate with mobile assistants that work for your business and help people find what they’re looking for. See Mobile Moxie’s Google Now and the Predictive Search World SMX West presentation for more details about why this is necessary today.
  4. Add relevant structured data for Knowledge Graph inclusion.Hummingbird was about asking questions, especially on mobile devices, and the knowledge graph is a site owner’s answer key to instant answers. Google has a detailed tutorial on how to make it happen.

2. Provide A Mobile Site Experience That Is Additive Rather Than Reductive

For years, the standard with mobile web development was “simplify.” Developers were asked to create a mobile web experience that provided only essential information for mobile searchers, who were expected to be time-starved and on-the-go.

We now know that most smartphone use occurs at home, and the trend in the last several years has been to make content accessible on any platform. Responsive and adaptive design advocates have led the charge, Google has helped with theirpenalties for redirects to the homepage on mobile, and growth of full web experiences on smartphones has increased.

This is a positive trend, but we need to do more. Smartphones are equipped with technologies like cameras, microphones, accelerometers and GPS that desktops and laptops either don’t have or don’t have in a way that’s practical for people to use on a regular basis.

Google has used these in development of their search product to allow things in mobile search results that aren’t possible in desktop or traditional results: nearby searches using GPS rather than IP address, voice search, Google Goggles, etc. Why not do the same with your content and get ahead of your competition?

Google Goggles is one example of providing useful features to searchers that they can’t get on desktop.

It’s not enough to make mobile experiences as good as desktop experiences anymore. We can and should make them better. Doing so will generate links, delight users, and drive traffic, as it has for Google search already.

3. Be An Early Adopter Before It’s Too Late

Not to kick you while you’re down, readers. If you missed my warning in 2009, still aren’t mobile-friendly after countless warnings since, and are now under the gun to create mobile-friendly content in less than two weeks, you have it bad enough already. I do understand why this might have happened, though.

I know it’s tough to keep up with every smartwatch and personal headset and every Meerkat that’s hot one week and not the next. If you adopted every technology the minute it came out, you would spend unlimited resources being optimized for a small group of people that may never grow into a large group of people. Plus, as we discovered with our own mobile SEO case study, sometimes being an early adopter in mobile is not as immediately rewarding as you’d expect.

I’m not suggesting that you become an early adopter with everything — just the things that you keep hearing about, months and years after their debut. These tend to be things that people find useful, and dragging your feet for a prolonged period of time doesn’t help your customers or your business. (In the case of this update, in fact, it might even hurt you.)

All I’m saying is, don’t wait six years to pull the trigger on something that grows substantially every year. We’ve known this moment was coming for a while. Hopefully, next time, all of us will think about investing in features that help the searcher experience, even before Google announces that those things are a ranking factor.

I would like to add some answers to important questions:

Question #1: Why Do We Need A Mobile-Friendly Website?

As of April 21, when Google rolls out its new mobile-friendly algorithm, sites that aren’t mobile-friendly will rank lower in search results than if they were mobile optimized.

The search engine won’t block or remove your site for not being optimized for mobile search (as Google Webmaster Trends Analyst John Mueller recentlyconfirmed), but you’ll have fewer sales because mobile searchers won’t be able to find you as easily. If your competitor has a mobile-friendly website, they’ll have a distinct ranking advantage over you.

Question #2: Is It True That A Mobile-Friendly Website Is Optimized For Mobile Search And Doesn’t Need SEO?

Absolutely not. “Mobile-friendly” only means that your website renders nicely on a mobile device. In other words, your content will be presented neatly on any smartphone or tablet.

But just because your site looks good on a mobile device doesn’t mean it’s optimized for mobile search. Mobile optimization depends on several factors like technical implementation, coding and content. It requires an integrated effort across multiple disciplines, including off-page factors.

Question #3: How Can I Tell If A Page Is Mobile-Friendly Or Not?

A quick way to determine if a page is mobile-friendly or not is to use Google’s Mobile-Friendly Test Tool. This test will not only assess whether your page has a mobile-friendly design, but will also offer specific advice on where improvements can be made.

Keep in mind that the Mobile-Friendly Test Tool can only analyze a single page/URL at a time. Since it’s is not practical for larger sites to individually test each URL on their site, the best approach is to connect to Google Webmaster Tools, which will provide insight into site-wide issues impacting your mobile friendliness.

Question #4: We’re Already Doing Traditional SEO — Do We Also Need Mobile SEO?

Though traditional SEO is already complex, mobile search requires more specialized knowledge. Search results change based on location and device, so the rules are also changing frequently. See this not as a limitation, but an opportunity to gain an advantage.

Question #5: How Is Mobile SEO Different From Local SEO?

While local search relates to your city or town, mobile search is “hyper-local” and pertains to exactly where you are at the moment. The key difference is a focus on PEOPLE. Google displays different results on mobile searches that are unique, personalized and relevant to the searcher. As mentioned above, it also takes into account your website’s mobile-friendliness.

Question #6: Should Content Be The Same For Mobile Units And Desktops?

It depends. You must consider things like:

  • user attention span
  • noise and distractions
  • goals on pages
  • business goals

Trying to dump the same code and content from a webpage designed for desktops to a smartphone will adversely affect your conversion rate and sales. You must look beyond code and styling, to consider the intent and meaning of each page to your audience.

Question #7: What Is The Best Mobile Configuration For Us?

The truth is, the right choice for you depends on a variety of factors: your website content, your technological capabilities, your budget/resources, your industry, your business goals, your conversion points, and your visitors’ expectations all play a role in dictating which mobile configuration works best for your website.

Google recognizes three different configurations for mobile sites (you’ll find more technical information in this guide):

  1. Responsive design: Desktop content is adapted to render nicely on a mobile unit, as described here. This means URLs of pages won’t change and digital analytics with reporting is easier. However, resizing and re-formatting the same content for various devices may not deliver great results.
  2. Dynamic serving: The web server ‘sniffs’ a user’s browser and then serves up appropriate HTML based on device information, as described here.
  3. Separate mobile sites: Visitors on a smartphone are directed to a separate mobile URL (such as http://m.yourcompany.com) that is optimized with different, device-specific code and content, as described here.

You can optimize the design, content and call-to-action more intelligently based on your user’s needs. I recommend getting a good technical SEO consultant to advise on planning and implementation.

Question #8: Traffic From Mobile Units Doesn’t Convert Well — So, Is Mobile Search Not Important?

There are many reasons for poor conversion with mobile traffic, such as:

  • Your content doesn’t fit the unit well, forcing people to pinch and zoom or making it harder to click on links or calls-to-action.
  • The page displays too much information (or other distractions/noise), causing visitors to bounce before they can convert.
  • The page contains elements that don’t render on a mobile device, such as Flash.
  • There are problems with your site’s analytics configuration, tracking and reporting.

Most important, however, is the fact that people often underestimate the degree to which mobile influences sales due to poor attribution modeling. Google Analytics counts unique devices, not people.

So, if the same person visits your site from an iPhone while traveling, and then on an iPad at home, and finally makes a purchase from an office computer, it will be reported as three individual visits, only one of which resulted in a conversion. Your mobile traffic might appear unimportant for sales in this case, yet it really was what landed you that buyer!

Planning and executing strategy based on inaccurate or incomplete data can be disastrous. Just installing a web analytics tool on your website isn’t good enough in a multi-channel digital universe, because what you see may not be what you get! Good analysts with multi-channel experience can help you choose tools that generate meaningful reports and provide actionable data.

Question #9: Can I Trust Online Testing Tools?

There are many good tools out there for evaluating the mobile-friendliness of your website, but you can’t trust them blindly. Here’s an example: This website scored 96/100 points for user experience with Google’s PageSpeed Insights… but it obviously won’t do well!

You should beware of that there are issues with Google’s mobile-friendly test, and that you may get a “Your site is awesome!” result for a site that’s not mobile-friendly at all. Here is a good explanation of this issue, as discussed by forensic SEO consultant Alan Bleiweiss in his article, “Flawed Google Mobile Usability Test Results.”

This just illustrates that you shouldn’t rely on testing tools, even Google’s own. Thus, it’s important to get input from experts on mobile SEO and mobile usability before attempting to make your site mobile friendly.

Here Are My Predictions…

Before winding up, I’ll make a few predictions about what will happen over the next 12-24 months:

Prediction #1:

Every business will accept that without a mobile-friendly website, they’ll vanish from Google’s search results on mobile devices. People in charge will plan to quickly roll out mobile-friendly websites.

Companies offering web design and web development services will try to capitalize on this wave, piecing together a site using a formulaic cookie-cutter approach. Only later will they realize it doesn’t deliver new business because it doesn’t rank on mobile searches.

Conclusion: SEO consultants have a promising future ahead.

Prediction #2:

Businesses will begin to understand that responsive design may not be right for them. Copying the same content from a big screen to a smaller one might not be effective.

They must create an optimal user experience. Designing separate mobile versions of their website intelligently will boost conversion rates and lead acquisition.

It’s time to get your mobile SEO act together — and hopefully the answers above were of some help. If you have any more questions, please post them in a comment and we’ll talk about them.

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Best Ways to Manage Social Media

Twenty-six percent of marketers spend 6-10 hours a week on social media. Let’s explore twelve possible problems and the tools that can help solve those problems and make you more productive.


Twelve problems and the tools to solve them

1. People not seeing your content? Consider using PostPlanner, which was just a Facebook planner up until it recently added Twitter. You can –

  • Schedule content
  • Decide what type of content to share
  • Discover new content
  • Allows you to create a queue of content
  • Reschedule each post

2. Not sure which posts will rank? Consider InboundWriter, which helps you determine the success of your topics before you put pen to paper. It will tell you what words in your title are important and suggest additional terms.

3. Are you Twitter followers not growing quickly enough? ManageFlitter will help you manage your Twitter account. It can help you make it tidy, find relevant people to follow, do a super advanced search, save the search and then have it gradually follow people over a period of time. Cleary reminds us not to be creepy and follow hundreds of people at a time.

4. Not enough followers on Google+? Consider Circloscope, which will provide a list of people in different communities. Cleary says, despite recent rumors, Google+ is going to be around for a long time.

5. Video is becoming more and more important, and difficult to produce. You can easily create videos with Directr, which also includes tons of storyboards to help you organize your video.

6. Having problems selling on social media? Use Cart from Heyo, an app that automatically responds to a comment within a link to help people buy products on Facebook. It works great for low-cost products. People will buy if it’s a good product and you have a good relationship with your followers says Cleary.

competitor-analysis-via-social-media-listening

7.  takes too much time. You need to have an organized process. Plan your content ahead of time with Coschedule. It allows you to schedule social media outposts within WordPress. And, don’t just share once, but multiple times so people will see your content. The app will show you your top posts from older content, so you can re-share them over again.

8. and 9. You can’t find great content to share.

ContentGems will dig through the dirt and find great content for you to share. It also –

  • Integrates with Buffer
  • Expands your interest groups as defined by keywords and other search tools
  • Allows you to set criteria for each interest
  • Allows for added preferred and trusted sources you want to add

Nuzzle, for Facebook and Twitter, tells you when your friends are sharing a piece of content and emails you with the details of the latest posts.

10. Do you find it difficult to reach your Twitter Audience?

SocialBro will show how your followers online are interacting. Cleary is using it for direct message campaigns to let his followers know about webinars and other opportunities. He encourages setting up really good filters and finding the best people, because no one wants to be a spammer.

11. Need help managing Pinterest? Tailwindapp.com integrates with Canva, a graphics app. You can then schedule your post. It also includes very useful analytics.

12. Not tracking your competitors? Check-out Uprise.io, where you can enter keywords or choose a category to see a list of popular articles in your area. It’s great for researching competitors and find out what’s popular. Once you find an idea from your competitors, you can write a better story on the same subject!

Buzzsumo is very similar and will also let you research your competitors, top subjects and compare your posts to those of your competitors.

Invest the time to find the right tools to help you get to where you need to help you optimize your strategy. And then, promote it correctly.

What tools help you meet your goals? Please share, so we can expand the list.